Data Visualization

Blog of the Data Visualization & Communication Course at OSB-AUB

This is my favorite part about analytics: Taking boring flat data and bringing it to life through visualization” John Tukey

Bridging the Gap: Exploring Lebanon’s Tourism Potential vs. Existing Facilities

Bridging the Gap: Exploring Lebanon’s Tourism Potential vs. Existing Facilities

Lebanon is a country with immense tourism potential, boasting rich culture, stunning landscapes, and historical sites. However, not all towns are benefiting equally from this potential. This visualization compares tourism potential to existing tourism infrastructure across Lebanese towns, highlighting areas where growth could be nurtured and where existing facilities are already making an impact.

Lebanon’s tourism sector plays a vital role in its economy, offering opportunities for job creation, cultural exchange, and local development. However, many regions are underperforming in terms of tourism development, failing to fully capitalize on their natural and cultural assets. This post delves into the disparity between tourism potential and existing tourism facilities across Lebanon’s towns.

Using a visualization that compares the number of tourism facilities to their respective tourism potential, we aim to identify regions that could benefit from additional investment and infrastructure development.

 

 

What Does the Data Tell Us?
This visualization plots each Lebanese town based on two key factors:

  • Tourism Potential: A measure of the town’s attractiveness for tourism, considering factors like natural beauty, cultural significance, and historical sites.

  • Existing Facilities: The number of established tourism-related services such as hotels, restaurants, and attractions available to tourists.

By comparing these two aspects, we gain insights into which towns are thriving and which ones are still underdeveloped in terms of tourism infrastructure.


Key Insights:

  • Mina: The Top Performer
    Mina emerges as the clear leader, with a remarkable tourism potential score of 154, accompanied by 80 existing facilities. This combination makes Mina a strong hub for tourism in Lebanon, ready to attract and serve visitors effectively.

  • Underserved Towns with High Potential:
    Some towns show a significant gap between their tourism potential and the number of available facilities. For instance, Aabeyssi (potential score: 61) and Baalbek (potential score: 52) have good tourism prospects but still lack sufficient infrastructure to meet demand. Investment in these towns could lead to substantial growth in Lebanon’s tourism sector.

  • The Struggling Towns:
    At the other end of the spectrum, towns like Aarsfiq (with a potential score of only 5) show a clear lack of infrastructure and limited tourism prospects. These regions face challenges in attracting visitors without significant investment and development in tourism services.

  • Towns With Balanced Growth:
    Towns such as Fraudis Ech-Chouf and Deir El Ahmar are performing reasonably well, having both a decent number of facilities and moderate tourism potential. These towns can build on their existing foundations to enhance their tourism offerings further.


Conclusion:

The gap between tourism potential and existing facilities across Lebanese towns presents both challenges and opportunities. While some towns are already strong players in the tourism sector, others have untapped potential waiting to be unlocked with the right investments in infrastructure and tourism services.

By addressing these disparities, Lebanon can ensure that more regions share in the benefits of tourism, fostering economic growth and preserving the rich cultural heritage of the country.

Call to Action:
Local municipalities and private investors can use this data to identify key areas where tourism facilities need improvement. With strategic planning, these towns could transform into major tourism destinations in Lebanon, contributing to the country’s broader economic recovery and development.