At first glance, luggage sales seem unpredictable. Some months shoppers are excited about travel, and other times they barely browse. But what if the best way to understand luggage demand is to look directly at travel behavior itself?

As a luggage and travel-gear company, we rely on one key indicator to plan our marketing, promotions, and inventory: flight volume.

The chart below shows monthly flight counts for two consecutive years. Each line represents how many flights were recorded every month in 2010 and 2011. While the numbers belong to those two years, the overall pattern is timeless — this is how people travel every year.

And understanding this pattern tells us exactly when travelers are preparing for trips, when they need new luggage, and when we should ramp up our marketing.

Low Air-Traffic Months

During the months when air travel is at its lowest, fewer people are preparing to fly — and naturally, fewer customers are thinking about buying new luggage. We use this quiet period strategically: it becomes our time to focus on product development, refining materials, upgrading designs, and preparing upcoming collections. These calmer months give us space to innovate and get ahead before demand rises again.

High Air-Traffic Months

When air traffic peaks, travel activity surges — and so does the need for durable, stylish luggage. These are our most important months of the year. During this period, we shift our efforts heavily toward marketing, promotional campaigns, and brand visibility, showcasing our latest collections to meet the demand of travelers heading out for summer vacations, holidays, or international trips. High traffic means high opportunity, and this is when our brand shines most.

By the Month

January

High travel volumes — we launch New Year sales and push premium luggage sets.

February

Travel dips — we focus on restocking, planning, and light marketing only.

March

Travel rises — we begin promoting carry-ons and early-spring travel bundles.

April

Steady growth — we target families planning spring trips.

May

Pre-summer momentum — we push durable luggage and run early-summer deals.

June

Travel heats up — we scale ad spend and highlight full luggage sets.

July

Peak season — heavy marketing, influencer campaigns, and limited-edition drops.

August

Highest travel month — our biggest promotions and highest sales of the year.

September

Travel cools — we shift to smaller accessories and loyalty-focused marketing.

October

Low season — minimal campaigns, more focus on content and brand awareness.

November

Still quiet — we promote travel organizers and smaller giftable items.

December

Holiday travel bump — gift bundles, personalization deals, and winter-trip gear.