With the challenges and transformational changes in today’s environment, we need a more structured and exploratory approach for addressing such challenges. The Design2Transform competition brings together AUB students to address emerging social, organizational, and economic challenges. Through this challenge, participants gain skills to uncover emerging problems, with the ability to explore and propose innovative people-centered solutions to address the identified challenge. This initiative introduces participants to the design thinking methodology, and includes a defined challenge theme that participants aim to address in teams to creatively explore and design innovative solutions.