strategic plan 2029

Propeling OSB into a dynamic future, aligning with contemporary challenges and opportunities.

a determined foundation

The American University of Beirut, established in 1866, enjoys a lengthy, distinguished history as one of the world’s foremost universities. Through its commitment to education, research, and the broader community, the university has proven to be a driving force in the development of individuals who not only have been shaping economic development and industry in the Arab world, but are also among the ranks of international business leaders.

Inspiring the Region’s Tomorrow

Realizing the importance of business acumen to the development of both the public and private sectors, AUB began offering business education in the early 1900’s under the auspices of the Faculty of Arts and Sciences. September 2000 saw the official establishment of AUB’s 6th faculty, later renamed to the Suliman S. Olayan School of Business (OSB). The newly founded school continued the legacy of providing excellent business education while being resilient in a region known for turmoil. OSB has become an embodiment of the crossroads of culture, diversity, current business trends, and industry innovation and excellence. It has grown significantly over the years and is now home to about 1500 enrolled students in various programs. Its standards of excellence remain second to none. OSB students typify academic rigor and discipline, develop a lifelong passion for knowledge acquisition, and have an innate drive to be global players and role models. In essence, OSB students embody the School’s ethos and its commitment to excellence and making positive societal impact.

MISSION

Transform business thinking in the MENA region.

VISION

Enable world-class business research, learning, and knowledge transfer from our authoritative anchor point within the MENA region.

our values

Screenshot 2024-09-13 at 11-14-33 OSB Strategic Plan 2029

Transforming Student Learning into a Comprehensive Educational Journey

Focus Areas:
Teaching Innovation
Advising and Mentoring
Curriculum and Program Development
Learning Pursuits
Career Readiness
Case-Based Teaching

Fostering Global Connectivity and International Partnerships

Focus Areas:
Global Partnerships
Global Recruitment
Student Exchange
Student Competitions
Faculty Exchange
Global Accreditation

Elevating Research Impact and Establishing Centers of Distinction

Focus Areas:
Resources and Support
Research Visibility
Synergy With Education and Executive Education
Grant-Seeking Culture
Connections with Practice
Centers of Excellence

Engaging Effectively with Stakeholders

Focus Areas:
Executive Education
Alumni Relations
Industry Ties & Associations
Community
Policy-Makers
Academic Institutions

Nurturing an Enriching Institutional Culture

Focus Areas:
Student Centric Culture
Psychologically Safe Culture
Faculty & Staff Developmeny
Innovation and Accomplishments
Sticking Together
Continuous Improvement

Building Sustainable Value

We recognize the vital importance of specific SDGs that resonate strongly with our institutional values and strategic objectives. Our school’s focus areas include SDGs 5, 8, 9, 12, and 16, which we aim to integrate into our teaching, research, impact initiatives, and operational practices.

SDG 5 – Gender Equality: We are committed to promoting gender equality and empowering women and girls. Our initiatives aim to eradicate discrimination, ensure women’s full participation and equal opportunities in all areas of life, and support their leadership roles. Through education, research, and advocacy, we strive to advance women’s success in business and leadership, fostering an inclusive and equitable environment for all.

SDG 8 – Decent Work and Economic Growth: We strive to foster an academic and research environment that underscores the significance of sustainable economic growth and full, productive employment. Our curriculum and projects aim to cultivate entrepreneurial skills, promote innovation in economic activities, and ensure equal opportunities for all.

SDG 9 – Industry, Innovation, and Infrastructure: We emphasize the development of resilient infrastructure, the promotion of inclusive and sustainable industrialization, and the encouragement of innovation. We integrate these concepts into our programs, encouraging students and faculty to engage in research and initiatives that drive technological progress and sustainable development.

SDG 12 – Responsible Consumption and Production: We advocate for sustainable consumption and production patterns. We are dedicated to embedding sustainability into our operational practices and encouraging a consciousness among our community members about the impact of their consumption and production behaviors.

SDG 16 – Peace, Justice, and Strong Institutions: We uphold the principles of peace, justice, and strong institutions, recognizing their importance in creating a sustainable future. Our approach includes fostering a culture of lawfulness, supporting anti-corruption measures, and ensuring transparent, effective, and account-
able institutions.