Story Behind the Branding Element
To create the study logo, or “branding element”, the LSAHA team announced a design competition, advertised to students at the American University of Beirut and the Lebanese University. A jury conducted an in-depth assessment of the designs to announce the winning one. Consequently, the branding element created by two AUB students has now been adopted on our website and throughout all aspects of the study.
Given that LSAHA is a study on aging and health among older adults, the winning design examines the effects of aging and translates it in an abstract way. Therefore, LSAHA is a typographic branding element that is a work of missing lines to convey the idea of loss of memory – the main symptom of Alzheimer’s disease – for those older adults with ADRD.
Given that LSAHA is a study on aging and health among older adults, the winning design examines the effects of aging and translates it in an abstract way. Therefore, LSAHA is a typographic branding element that is a work of missing lines to convey the idea of loss of memory – the main symptom of Alzheimer’s disease – for those older adults with ADRD.
