Data Visualization

Blog of the Data Visualization & Communication Course at OSB-AUB

This is my favorite part about analytics: Taking boring flat data and bringing it to life through visualization” John Tukey

Unveiling the Carbon Curtain: The Impact of CO2 Emissions on Global Ecosystems and Wildlife

Unveiling the Carbon Curtain: The Impact of CO2 Emissions on Global Ecosystems and Wildlife

As our planet grapples with the consequences of climate change, this blog post delves into the complex relationship between human activities and our environment. Specifically, we’ll explore the dynamics of carbon dioxide (CO2) emissions, shedding light on the countries responsible for the highest emissions and examining their consequences on both land and water ecosystems.

The Global Landscape: Top 5 CO2 Emitters

When fossil fuels such as coal, oil, and natural gas are burned for energy, they release large quantities of CO2 into the atmosphere. The excessive release of CO2 and other greenhouse gases enhances the heat-trapping effect, causing a gradual warming of the planet known as global warming. This warming, in turn, leads to a wide array of climate change impacts, including disruptions to ecosystems.

Our journey begins with a visual exploration of the top five countries contributing significantly to global CO2 emissions. China, the United States, India, Russia and Japan respectively account for the highest amounts of CO2 emissions.

The bar graph on the right displays the total amount of CO2 emissions released by those five countries in 2020, along with their percentage contribution to greenhouse gas emissions. Clearly, CO2 emissions constitute a significant share of overall greenhouse gas outputs, with notable contributions observed particularly in China and Japan.

Subsequently, the line graph traces the trajectory of CO2 emissions in those five countries, where the data reveals a significant upward trend in CO2 emissions in China. Meanwhile, the remaining countries exhibit a relatively consistent pattern in the evolution of their CO2 emissions.

Power Generation: Coal vs. Renewables

The two line graphs contrast the production of electricity from coal sources against the consumption of renewable energy. While electricity production from coal sources is following a constant trend, the nations are not doing much when it comes to renewable energy, where India is the country that uses the most renewable energy.

The Toll on Wildlife: Threatened Species

The first bar graph examines the status of threatened mammal and fish species in the top five CO2-emitting countries in 2018. The second bar graph unveils a different narrative; the bottom five countries contribute less to global emissions. While this correlation warrants further exploration, it prompts us to consider whether lower emissions may indeed be associated with a lower number of threatened species.

In response, the following recommendations are proposed to guide collaborative efforts towards a sustainable and resilient future:

  1. Global Collaboration: Nations, particularly the top emitters, must commit to CO2 emissions reduction and participate in international initiatives to address climate change.
  2. Renewable Energy Acceleration: All countries, especially those heavily reliant on coal, should prioritize and accelerate efforts to increase the share of renewable energy in their energy portfolios. Investment in research, development, and implementation of sustainable energy technologies is paramount.
  3. Conservation Initiatives: Nations with high emissions must implement robust conservation programs to mitigate the impacts on threatened species. Conversely, lower emitters should continue efforts to maintain a positive outlook for their wildlife.
  4. Aforestation and Reforestation: Invest in afforestation (planting trees in areas that were not forested) and reforestation (replanting trees in deforested areas) projects to absorb CO2 from the atmosphere.
  5. Carbon Capture and Storage (CCS): Develop and implement technologies that capture and store CO2 emissions from industrial processes and power plants, preventing them from entering the atmosphere.
  6. Public Awareness and Education: Increase public awareness about the impact of individual and collective behaviors on CO2 emissions. Education campaigns can encourage more sustainable choices in daily life.

By combining these recommendations and tailoring them to specific regional contexts,the governments, industries, and individuals can contribute to a significant reduction in CO2 emissions, fostering a more sustainable and resilient planet.

Stop the Scroll: Sharpen your Attention With Pomodoro Solution

Stop the Scroll: Sharpen your Attention With Pomodoro Solution

 

In an era marked by a rapid exchange of information and digital connectivity, our attention spans have undergone a notable transformation. From an average of 150 seconds in 2004 to a mere 47 seconds in 2020, the ability to sustain focus has become a precious commodity. This shift carries far reaching implications, impacting not just our productivity but various facets of our lives. The ramifications of this decline are many such as decreased productivity, wasted time, disruptions to sleep, effects on mental health, and potential impacts on career opportunities.

In this blog, our focus will be directed towards concentration levels of university students in Lebanon. We will unfold the primary reason behind this decline and recommend a significant solution to address these challenges

 

Increase of social media users:

In a society dominated by social media and a tendency to immediately check notifications upon waking up, we’re confronted with a plethora of mental health challenges. Based on data from Statista, the percentage of social media users from total population has been gradually increasing since 2017 reaching over 4.59 billion users as of 2023, which accounts for 57% of the entire world’s population using various social media applications such as Instagram, Facebook, WhatsApp, Twitter, Snapchat, TikTok, YouTube, Reddit, and Discord. Social media penetration, which represents the percentage of social media users per population, seems to be at a high in Lebanon with a value of 89.5% in 2023. This means that the majority of the Lebanese population is using social media. Such a high penetration rate implies that social media has become a significant part of daily life for a large portion of the Lebanese population

 

Repercussions of social media: High distraction rate

 

Given the increase in the use of social media apps, and the high social media penetration in Lebanon, we surveyed 280 responses to study the effect of social media on university students in Lebanon.

 

The survey line chart visualization represents the answers of 3 main questions which are in respect to the number of hours spent on social media:

  • How often do you get distracted by Social media when you are busy doing something?
  • How easily distracted are you?
  • How frequently does your interest in daily activities fluctuate?

The above graph showed a positive correlation between between the amount of time students spend on social media and their likelihood of getting distracted. Those who dedicate more hours to social media tend to encounter increased levels of distraction. This heightened distraction, in turn, leads to fluctuations in their interest levels in various daily activities which includes studying.

 

Remedies: Pomodoro technique

 

The Pomodoro technique is a technique involving taking intervals of time to study and rewarding yourself at the end of these intervals (25 minutes, 50 minutes). During the 25 minutes, individuals commit to completing their tasks and maximize their concentration by silencing/ turning off notifications, closing unnecessary tabs, and creating a study-friendly environment. 

Rewards for completing a Pomodoro session come in the form of leisure time which is often spent on social media. This technique represents a form of delayed gratification that through routine makes it easier to focus on the task at hand. The technique is supported by the science of evolutionary biology which states that the human brain states in a state of alertness to avoid looming threats. Hence deactivating and reactivating the brain helps restart your body’s internal focus timer.

 

Pomodoro effectiveness

To prove the effectiveness of this technique, we conducted an experiment on a group of university students were we tracked the number of phone checking in 2 hours before and after using Pomodoro as well as the percentage of tasks they completed.

As we can tell by the bar graphs above , the number of times the students touched their phones without Pomodoro was significantly higher compared to using Pomodoro technique trials. Moreover, the percentage of tasks completed in 2 hours significantly increased after using Pomodoro technique in comparison to without it.

Our Solution: Pomodoro Prime App

A potential remedy for the problems caused by rising social media usage and shortening attention spans is our app’s creative features which utilizes the Pomodoro Technique. The apps features involve tabs to be chosen depending on what type of Pomodoro session a student would like to perform:

  • Create an individual focus session with customized time intervals in which you can then periodically take breaks in between
  • Join a Pomodoro session and connect with others studying with predefined time intervals that have periodic breaks in between.

In between these study sessions, there’s an option efficient break in which breaks that are commonly spent on YouTube mindlessly scrolling is now substitutable with options for stretching and meditation exercises during study sessions that will improve focus and calmness for better performance in the next sessions.

 

Social Media Marketing

Social Media Marketing

Contributors: Karim Ahmad, Razane Hani, Sara Kaddoura, Mohanad Rifai, Wassim Radwan, Ghida Raydan

 

Social media is defined by its interactivity, connectedness, and user-generated content. In today’s society, the use of social media has become a necessary daily activity. It is typically used for social interaction and is a valuable communication tool with others locally and worldwide, as well as to share, create, and spread information. It can influence consumers’ purchase decisions through reviews, marketing tactics, and advertising. Essentially, social media vastly impacts our ability to communicate, form relationships, access, and spread information, and arrive at the best decision.

Startups & E-commerce:

For an e-commerce startup, social media campaigns are the heart and soul of the business. Identifying what sort of marketing campaigns and what platforms to use can make or break the company. Most startups are going fully digital since it’s more profitable due to cost reduction and the absence of a physical location. Also, it’s more appealing to the younger generation to shop online due to their busy lifestyles and high usage of social media. With a solid online presence, it will be feasible for any company to expand globally.

Digital marketing campaigns should serve several purposes, for instance, engagement campaigns don’t focus on generating sales, it’s leaning toward generating interactivity on the content posted, while a conversion campaign is focused on turning potential customers into buyers. Those campaigns should be delivered using the right channels, deciding on which platform to use and the type of content to post on a certain platform will play a huge role in increasing audience engagement and enhancing the image of the brand.

Analysis and Insights:

In our case, we analyzed social media marketing campaigns that were implemented by a Lebanese e-commerce company. They launched multiple campaigns with different goals and used several platforms but the best-performing ones were Instagram and Facebook. The performance differed among the campaigns and platforms, Facebook had higher numbers when it comes to reach, impressions, and link clicks, however, Instagram generated more unique purchases. This can be linked to the demographics of Instagram users, the majority of them are millennials that make impulsive purchases and enjoy trying out new products.

 

 

 

In addition to measuring performance, data can act as a starting point for expansion plans. Google Trends offer data related to searches in different countries, analyzing this data will generate insights that will unleash new perspectives into what markets and which countries will have great potential if the company decided to expand.

 

Child Labor in the 21st Century

Child Labor in the 21st Century

What does life look like for a child in the 21st Century?

For someone like you and I, life is pretty normal, we have friends and family, we go to school, we’re healthy. But for someone like Czano, life is very different. At just 7 years old, he does not go to school. Instead, he works at a balloon factory in Bangladesh in order to provide for his family.

This is the sad reality of millions of children around the world who are forced to work in order to help their families due to severe poverty.
Not only are government at fault, but also businesses who employ these young children and even people like you and me who purchase products that were produced by children.

Take a look at these insights below in order to learn more about child labor and together, we can raise awareness about this issue and hopefully make a change.

Don’t forget to always educate yourself about where your products are coming from and purchase ethically!

Let me know what you think in the comments below!

Tennis | An overview 2000-2020

Tennis | An overview 2000-2020

Tennis is an Olympic sport and is played at all levels of society, across all ages and practiced by many around the world. Tennis is played by millions of recreational players and is also a popular worldwide spectator sport. With the help of data covering all game metrics ranging from 2000 till the beginning of 2020, this project aims at generating some general insights about tennis, all while delving into the specifics of some of the most debated questions in the world of Tennis:

  • Is a right handed player more advantageous than a left handed player?
  • Does a player’s height impact their performance?
  • Amongst the different types of fields (grass, clay, and hard), which player has the best performance and title wins?
  • Who is the greatest Tennis player of all time?

This analysis is left open for debate among Tennis fans in the comments.